Not all series are created for the same audience. 18 and older in the U.S. Well, now Im totally sure this poll was conducted in an intelligent and businesslike manner. The show streams exclusively on Spotify since a 2020 deal was signed that earned Rogan himself a reported . The Podcast Consumer Tracking Report is the only measurement based on actual listening, not downloads. 32% of people aged 18 and over who have ridden in cars in the past month listen to podcasts. 49% of podcast hosts believe they actually use the products or services they recommend. Following that, the podcast attracted nearly three million listeners in its first month after becoming exclusive to Spotify. What is the percent of the podcast listeners? Moreover, data from Google Trends showed that searches for Joe Rogan's name increased regularly in 2020. Or rather, hell just sound like a complicated, normal person. Spotifys Joe Rogan encourages "healthy" young people not to get a coronavirus vaccine. Participants indicate which podcasts they listened to in the past week along with a variety of demographic, psychographic, and purchase behavior information. Hosted by stand-up comedian, actor, and TV personality Joe Rogan, the theme of the show is to engage purported experts on wide-ranging topics that, in Rogan's view, are often neglected by the media mainstream if not actively suppressed. the majority of avid fans are white (64%) 7 in 10 avid Rogan fans are men, and a similar share are under the age of 45. Buzzsprout vs. Libsyn vs. Podbean Podcast Host Review, Buzzsprout vs. Libsyn vs. Spreaker Podcast Host Review, 10 Memorable Self Improvement Podcasts to Revamp Your Life, The Best 10 EarthDay Podcasts To Unlock Your Green Side, You Need To Know These 7 Promising Indie Baseball Podcasts, 9 Of The Most Amazing Comedians With Podcasts, How I Pod: Andy Cowan & The Neurotic Vaccines Wild Success, https://discoverpods.com/podcast-trends-report-2018/, https://discoverpods.com/podcast-trends-report-2019/, https://www.edisonresearch.com/infinite-dial-2018/, https://www.edisonresearch.com/the-podcast-consumer-2019/, https://www.edisonresearch.com/podcast-consumer-2018/, https://www.edisonresearch.com/infinite-dial-2019/, https://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2018-reports/marketeres-guide-to-podcasting-march-2018.pdf, https://lime.link/blog/how-much-money-do-podcasters-make/, https://www.recode.net/2017/8/2/16079634/gimlet-media-podcast-funding-stripes-laurene-powell-jobs-advertising-crooked-media-the-daily, https://www.wsj.com/articles/for-bill-simmonss-the-ringer-podcasting-is-the-main-event-11548673244, https://www.washingtonpost.com/sports/pft-commenter-rose-from-an-internet-cesspool-to-podcasting-glory-and-no-one-knows-who-he-is/2018/05/21/16077f24-5910-11e8-b656-a5f8c2a9295d_story.html, https://www.iab.com/news/us-podcast-ad-revenues-2017/, https://www.podcast.co/inspire/highest-earning-podcasts, https://9to5mac.com/2018/06/05/apple-podcasts-25000-more-podcasts/, https://chartable.com/blog/whats-really-the-top-podcast-hosting-service, https://digiday.com/media/barstool-sports-made-more-than-15-million-from-podcasts/, The 25 Best Joe Rogan Experience Podcast Episodes, The 20 Best True Crime Podcasts (Beyond Serial and S-Town), 30 of the Best Podcast Microphones (For Any Budget), 15 Audio Drama Podcasts to Get You Hooked on Fiction, The 9 Best Free Podcast Hosting Services in 2023, The 12 Best Guests on the Joe Rogan Experience Podcast, The 10 Funniest Comedy Podcasts (You Might Not Be Listening To Yet), 70% of Americans aged 12+ are now familiar with the word Podcasting.. The revenue generated out of the advertisement of podcasts is predicted to go up more than one billion dollars in 2021. In 2017, the podcast advertising market was $314 million (IAB). Gary Miller/Getty Images;/Paul Morigi/Getty Images, SCOTUS Now Just Another Congressional Committee, Secret Chinese Police Stations in Europe Are 'Tip of the Iceberg', Trump's Attorney Just Blew Carroll Rape Case, King Charles Says Royals Require 'Acting Ability', Ukraine Will Regain 'Significant Territory' From Russia, Florida GOP Paves the Way to Help Ron DeSantis Challenge Trump. 25 Apr 2023 18:34:42 Spotify's main attraction Rogan's economic model of accumulating young male listeners, who make up a good chunk of his 11 million listeners per episode, is particularly. Podcasts have been used by 10 million more Americans in just one year. The music on Podcast is heard on mobile device by 65% of listeners. If Democrats and Republicans cant speak on their behalf, then we can expect an increasingly influential voice for those who can. You can count on our talented team when it comes to bringing you up-to-date information about the SaaS, CRM, ERP and other types of applications. He has a 50% share of the company as well. In addition to this high rate of consumption, listeners of both shows averaged at least 2 True Crime podcasts within their responses. Podcast listeners grew 16% YoY in 2020, surpassing 100 million listeners. In 2017, Gimlet was on track to earn $15 million in revenue. Over all, Newsmax remains a ratings minnow. During the defense's cross-examination of E. Jean Carroll, Trump's attorney asked the writer why she "did not scream" when she was "supposedly raped.". After expanding its podcaster audience demographics to include 13 to 17-year-old listeners, Edison Research found much of the same: The Joe Rogan Experience is still the top podcast in the nation. Streaming Now Accounts for 12% of AM/FM Radio Listening in the U.S. Most JRE Guest Appearances In 2020, podcast advertising will be worth at least 500 millions to advertisers in the US. Podcast listeners typically tune in to eight different shows each week. Joe Rogan could easily be considered a podcasting icon in the industry. 51% are male and 49% female. This is the minimum, and it requires a part-time income. Listeners who listen to podcasts for at least five hours per week show slightly different behavior from average listeners. The total number of episodes is 1770 a few days back. 33.2% of respondents have listened to a podcast on a smart speaker. 58% of South Korean adults listen to podcasts every month. The Edison Research Top 50 Podcasts of 2021 list is derived from data collected continuously from Q3 2020 Q2 2021, from surveying weekly podcast consumers ages 18 and older in the U.S. Rogan's repeated use of the podcast to disseminate fringe COVID-19 viewpoints led a group of 270 scientists and health care professionals to publish a letter on January 10 calling on Spotify to take action against the spread of misinformation on its platform. The legacy media and analysts are still stuck in the old format where the audience was defined by political leanings and beliefs. That means that podcast audiences have become much more diverse. Edison Researchannounces the comprehensive U.S. Top 50 Podcast chart for Q2 2021. Theyre also young. In early 2022, musicians such as Neil Young and Joni Mitchell removed their music from Spotify in protest of the statements and claims about the pandemic made by a recent Joe Rogan guest, which the artists in question as well as scientific and medical professionals deemed irresponsible and untrue. In United States the approximate number of podcast viewers are around seventy eight point nine million people. 60% of podcast listeners have purchased something via a podcast ad. Apple Podcasts is the number 1 site with 38.7% of all podcast listeners (40.348,623 podcast downloaded). Even though podcast earnings are not publicly available, here's a ballpark of how much money popular podcasts make: The Joe Rogan Experience earns around $800,000 per episode and an additional $16,500 to $264,000 per month on YouTube. In 2019, the company introduced the Podcast Consumer Tracker, a quarterly study that provides the only comprehensive data on podcast listening by network in the world. Podcasts typically run 60-second ads, with 27% running 90-second ads. The Joe Rogan Experience podcast draws an estimated 11 million viewers in per episode. Rogan's $100 million contract, it seems, was money well spent. Copyright 2023 Media Monitors. The reason that Rogans audience doesnt conform neatly to a right-left binary, is that Rogan himself is not so easily put into these categories. But lets not forget that Rush Limbaugh garnered between 15-20 million weekly listeners during his career and was unapologetically conservative. 27% of monthly listeners have at least some college education. Politicians, especially Democrats, have largely eschewed appearances on Joe Rogans chart-topping Spotify podcast, where the elevation of bigoted rhetoric and COVID-19 denialism has thrust him into the center of Americas cultural and political fissures. Watch This Story - Donald Trump Seen Enjoying Himself At UFC 287 With Mike Tyson, Dana White, & Joe Rogan's Presence According to reports, Spotify is not currently making money from the podcast industry. Podcasts with over 37k episodes are profitable. And yet, as Yokley points out, almost half of Rogans fan base did not vote for Trump in 2020. The North part of America and Asia Pacific have the highest listening rates. I did some googling and found this Washington . Listening to podcasts in America is easy with Spotify or Pandora. The number of podcast listeners is expected increase steadily through 2022. About 11 million people, per Newsweek. The #1 listened-to podcast worldwide - Joe Rogan Experience - has a total length of 4,608 hours (excluding sponsored ad reads). 55.6% of respondents said they purchased an item after hearing it advertised on a podcast. JRE attracts an estimated 11 million viewers per episode with Rogan posting four to five episodes a week that can last up to three hours long. Citing Barstool Sports, Dave Portnoys digital media company, as, , he said, If the only thing theyre getting is cultural commentary from the right, is it a surprise theyre turning toward the right? Podcast Genres Statistics Like every form of content, podcasts are divided into genres based on their topics. Photo Credit: Spotify. These statistics demonstrate the effectiveness of the medium as a advertising platform. However, the channel would lose its top spot if the Joe Rogan Experience was included on the chart. Home (82%), in the car/truck (58%), and walking around/on foot (41%) were reported as the most popular podcast listening areas. !function(){"use strict";window.addEventListener("message",(function(e){if(void 0!==e.data["datawrapper-height"]){var t=document.querySelectorAll("iframe");for(var a in e.data["datawrapper-height"])for(var r=0;r
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