We are hoping to have a campus experience," Debbie said. hitType: 'event', [1] Career "We've never defined ourselves by what people call craft or not craft," Wendy said. The people that are running Anheuser-Busch today are virtually ruthless. Richard is related to Caroline J Yuengling and Nancy J Yuengling as well as 3 . Richard "Dick" Yuengling Jr is the president and sole owner of the Pottsville, Pennsylvania-based brewery Yuengling. eventAction: 'render' A trend that has come to define the next generation is the growing craft beer industry, but the Yuenglings believe they preceded it. As I got more involved in the company, I decided to rotate through all the areas of the business. While in 2004, Coors chairman Pete Coors ran for the United States Senate in Colorado as a Republican. * Where available, based on current distribution. Copyright 2019 Times-Shamrock Communications Get up-to-the-minute news sent straight to your device. The Philadelphia Inquirer reported in January 2015 that Yuengling was banned from the inauguration party for Democratic Governor Tom Wolfe. He is divorced, with four daughters, and lives in Pottsville, Pennsylvania. Dick's passion is in the plant: the brew house, on the bottling line and at the truck docks. D. G. Yuengling & Son, established in 1829, is the oldest operating brewing company in the United States. The sisters worked together and decided that in order for them to succeed, and pave the way for future generations, they must adhere to the times and interests of our consumers to create more innovation. Sheryl handles order services and administrative duties for D.G. But its seasonal beers have not sold as well as anticipated. Film 'We're here for longevity.'. eventAction: 'click_ads' He was usually up and out the door, going to work before we were even up; home, supper and then he was back into work in the evening.. He taught us to go in different areas of the brewery and familiarize with the different employees that were here. How much is the Yuengling family worth? "Rebuild the beer garden, possibly a hotel/restaurant, so they're in the works with the community down there.". In the late 1990s, Richard "Dick" Yuengling Jr. asked his daughters if they would be interested in joining the family business. The free summer concert celebration will be highlighted by the alternative rock band Better Than Ezra, which will perform on the main stage on Progress Avenue from 8 to 9:30 p.m., and the event concludes with fireworks. Richard Yuengling, Jr. was born on March 10, 1943 in Pottsville, Pennsylvania, United States. With 77-year-old Dick Yuengling at the helm, Yuengling continues to carry on its tradition of making excellent beer while keeping the business run by family members. The dairy remained in business until 1985. [8] His eldest son David Jr. left the Eagle Brewery to establish the James River Steam Brewery along the James River in Richmond, Virginia. Billionaire Dick Yuengling and The Oldest American Brewery | Forbes, Dick Yuengling built America's oldest brewery into a $550M powerhouse, becoming a billionaire in the process. Fifth-generation owner Yuengling transformed his family's failing brewery into one of the biggest breweries in the United States. Dick has a history with the Republican party, in 2000 he was a delegate for George W. Bush. Yuengling & Son Inc. Brewery. In the case of Yuengling, America's oldest brewery, four sisters, Jen, Wendy, Debbie, and Sheryl Yuengling, have taken on the responsibility of carrying on a nearly 200-year-old tradition. She was born on June 13, 1931, in Harrisville, WV, a daughter of the late Richard W. Elder. https://en.wikipedia.org/w/index.php?title=Yuengling&oldid=1151516552, The East Coast, Southeastern parts, and Midwestern region of the United States, This page was last edited on 24 April 2023, at 15:11. Yuengling operates breweries in Pottsville, Mill Creek and Tampa, Florida, producing 2.6 million barrels annually and employing 364 people. But the company also offers a variety of beers, including seasons beers. This was about 52% of all the recorded Yuengling's in USA. In addition to the family business, Sheryl has a passion for cooking. Kramer Beverage is based out of Hammonton, Atlantic County, and services eight counties in southern New Jersey with top brands from MillerCoors, Constellation, Yuengling, Boston Beer, Heineken USA, Pabst, Diageo, FIFCO, and more. Yet, the company also tries to appeal to the craft brew market by launching seasonal beers. window.googletag.cmd.push(function() { Yuengling experienced an increase in sales after a renewed interest in history due to the United States Bicentennial in 1976. Subscribe to FORBES: youtube.com/user/Forbes?sub_confirmation=1 Stay Connected Forbes on Facebook: fb.com/forbes Forbes Video, For 180 years, this American institution has been brewing quality beer. [2], In 1973, he left because he couldn't get his father to invest and expand. Causes & Benefits This is good tasting beer. For more information on Kramer Beverage, please visit, Let Us Apply Our Industry Knowledge To Your Product. It's alright if you want to pursue something else.'". "There are family business that have sold out, but their name's not on the label anymore," said Wendy Yuengling, the company's chief administrative officer. German brewer David Gottlieb Jngling (18081877) immigrated to the United States in 1828 from Aldingen, near Stuttgart, in the Kingdom of Wrttemberg. Richard L. Yuengling Sr. was an American businessman, the president and sole owner of the Pottsville, Pennsylvania brewer, Yuengling. I learned all that over the first couple of years, she said. Comedy [37], For people named Yuengling and for other uses, see, Trademark Applications and Registrations Retrieval. Although operated by the Yuengling family, it is operated by David Yuengling, a cousin of Dick Yuengling and a direct descendant of David Gottlob Jngling. hitType: 'event', In 1999, they increased their manufacturing capacity by purchasing a Stroh Brewery Company plant in Tampa, Florida, hiring the former Stroh employees, and began working with a trade union for the first time. Within our portfolio, we've got anything from a light beer to more of a darker brew with a porter. MEAWW is an initialism for Media Entertainment Arts WorldWide. He anglicized his surname from Jngling to Yuengling and began the "Eagle Brewery" on Centre Street in Pottsville in 1829. Following graduation, she joined the family business in 2001 as a Warehouse Manager. We're well under $25 for the craft segments of our portfolio. eventCategory: event.slot.getSlotElementId(), Richard Yuengling, Jr. has secured his place among . This field is for validation purposes and should be left unchanged. Pete Coors joins host Jon Caldara to give the history of Coors Brewing Company, from its founding by Adolf Coors in 1873 to present day MillerCoors. "We feel like we've been making good beer since 1829. Yuengling and Coors share similar politics. "Beer is beer. }); Mostly, I took care of the outgoing loads, warehouse inventory.. In the late 1990s, Richard Dick Yuengling Jr. asked his daughters if they would be interested in joining the family business. Due to our growth, we have looked at ways to support our communities such as giving back to organizations and incorporating sustainability into our production process. After dropping out of Lycoming College, Yuengling joined the business but soon walked out following an argument with his father about modernization. The most Yuengling families were found in USA in 1920. He married Marjorie Hood, the granddaughter of judge and railway magnate Richard H. Koch, and they had a son Richard Yuengling Jr., the present owner and president of Yuengling, and a daughter, Patricia H. Yuengling. She noted how there are a number of employees who worked through her fathers tenure and now work with the four daughters, but also worked for their grandfather. Together they had daughter Marjorie "Marge" Hood, who was born in Pottsville, Dec. 20, 1921. . Andrusavage, Frank, "Pottsville - Yuengling Brewery is a Claim to Fame", Pottsville Republican, Feb. 14, 1885, p. 7, Pottsville Evening Republican, Dec. 29, 1934, p. 6, Dick Yuengling, Jr. quoted in "Forever Yuengling: America's oldest brewery is building one of America's newest breweries, right in its hometown of Pottsville, PA", Philip Stanhope, 4th Earl of Chesterfield, "Brewers Association Releases 2018 Top 50 Brewing Companies By Sales Volume", "Boston Beer Company ties Yuengling for Largest, "Yuengling, Boston Beer again top list of U.S. craft breweries", "Historic Birthday: David G. Yuengling Brookston Beer Bulletin", Yuengling of Pottsville: America's Oldest Brewery, "Oldest U.S. Beermaker Yuengling Goes After Microbrewery Market", Teamsters foaming over ejection at Yuengling, Yuengling declares it will honor petition by workers to can union, Yuengling officially drops in Massachusetts today, "Yuengling beers to arrive in area on Oct. 3", "You can now buy Yuengling in Indiana stores", "Yuengling Expands Distribution to Arkansas", "Yuengling will not come to Michigan after all", "Yuengling finally coming to Kentucky in March", "Kentucky bars to begin serving Yuengling beer Tuesday", Fire reported at Tampas Yuengling Brewery, "Yuengling to Upgrade Environmental Measures to Settle Clean Water Act Violations at Two Pennsylvania Breweries", "Beer Drinkers Are Boycotting Yuengling After Its Billionaire Owner Endorses Trump", Yuengling daughters talk about future of family's brewery, "What do you get when Hershey's and Yuengling team up? It was also ranked the sixth-largest brewing company overall by sales volume. My early memories growing up in the beer business were at my dads beer distributorship, said Wendy, chief administrative officer. Although the company's name changed, the bald eagle remained the company's emblem. Then I worked in operations, learning the brewing and packaging side, the warehouse side of it. Text is available under the . He is the fifth generation of the family to run Yuengling, and owns 100% of the company, having bought out his father in 1985. Powered by. "They're there to make a number for the stock exchange each quarter. Wendy joined the family business in 2004 and spent the next several years working in every department of the company learning sales, marketing, and operations, including brewing and packaging. }); I transitioned into marketing and I did that for a couple of years. }); You have permission to edit this article. DAVID MCKEOWN / STAFF PHOTOGRAPHER Yuenglings 190th anniversary Lager cans sit out at the brewery, in Pottsville, during an exclusive media kick-off event in April. Historical video profile about the brewery, family history and brewing traditions. On his official profile, it mentions that all four of Dicks daughters work at Yuengling. LAKEWOOD RANCH -- A descendant of the D.G. In 1880 there were 11 Yuengling families living in Pennsylvania. Yuengling's post, which has received 54,000 likes, was interpreted as a jab at its larger rival, which is still reeling from the controversy that started when Mulvaney announced the collaboration on April 1. Fire destroyed the plant in 1831 and a new brewery was built on Mahantongo Street.). Richard Dick Yuengling Jr.: 5 Fast Facts You Need to Know, Copyright 2023 Heavy, Inc. All rights reserved. After 30 years in control, it's finally time to let go and pass the family business on to a 6th generation, but who will inherit the throne? They've changed the beer industry." [5] The flagship product is Yuengling Traditional Lager, an amber lager. Meanwhile, Wendy did not live in Pennsylvania when she decided to come back. He bought out his father for 100 percent of the company in 1985. Plus, its like $8.99 a 6-pack (or maybe less depending on your area), which is competitive with the bigger woke corporate beer prices. However, they were eventually merged with the Pottsville plant. Its Americas oldest brewery, largest independent brewery, and probably the most boycotted beer from the state of Pennsylvania. This feedback will provide valuable input as the company looks to launch new products and expand its market, which currently includes distribution into 22 . eventCategory: event.slot.getSlotElementId(), Quality is important. if(document.querySelector("#google_image_div")){ Resides in New Orleans, LA Metropolitan Area. Beats The New York Yankees Again And Enjoys It, A New Doc Tries To Explain Little Richard And All Of The Many Multitudes Contained In His Life Story, How Pop Icon Prince Inspired Kelvin Harrison Jr.s Performance In Chevalier, Shaddy Ellian, Jr. Launches Haydens First-Ever Ready-To-Wear Collection, RFK Jr. eventAction: 'load' | VinePair, https://vinepair.com/articles/pink-gin-cocktail-recipe/, wbs_cat Spirit, wbs_type Gin, cocktail, Longform, spirit, trend. Soon, the company built a second brewing facility in Pottsville and bought a third in Tampa, Florida as demand grew by as much as 35 percent a year during the 1990s. For more information on Kramer Beverage, please visitwww.kramerbev.com. Dick told LehighValleyBusiness.com in 2013 that he dropped out of high school to join the family business. The latter is the former Strohs brewery, which Yuengling purchased in 1999. The oldest is 15. This week, however, something happened that is dividing beer drinkers across the country: Yuengling's owner, Richard "Dick" Yuengling Jr., publicly endorsed Donald Trump for president. Around the time Frederick joined their father as partner of the business, David Jr. left to start his own brewery, James River Steam Brewery in Richmond, Va. D.G. The brewerys first beers were its Lord Chesterfield Ale and Porter brands, released more than 150 years earlier. She continues to focus her career in an operations role at the brewery, concentrating her efforts in Order Services and Production Scheduling. They posted a picture of their beer can, which reads "Traditional Lager," along with the tweet. Nightlife [33] News reports in 2019 also indicated that Yuengling's two other daughters, Debbie and Sheryl, also both work for the company, and are also "next in line to take over."[34]. Following that, Yuengling tweeted, "Yuengling, The Oldest Brewery In America. All Rights Reserved. She is involved in employee orientation, CSR activities, as well as employee recognition and helping promoting The Yuengling Way. }); In the case of Yuengling, America's oldest brewery, four sisters, Jen, Wendy, Debbie, and Sheryl Yuengling, have taken on the responsibility of carrying on a tradition that is almost 200 years old. Daughter Marjorie Koch married Lieutenant John Park Hood. Yuengling & Son, turned his family's struggling brewery into one of America's largest beer makers. Dick owns 100 percent of the company, he bought out his father in 1985. window.googletag.pubads().addEventListener('slotOnload', function(event) { [25][26] Despite losing out to Arkansas, Kentucky began serving Yuengling in draft form on March 6, 2018, and began selling it for takeout use on March 19, 2018.[27][28]. He is fifth generation of the family brewing legacy. ", John Kopp Industry exposure "My early memories growing up in the beer business were at my dad's beer distributorship," said Wendy, chief administrative officer. According to Lehigh University's website, two of Dick's daughters, Jennifer Yuengling-Franquet and. That's why we've been around for so long.". MEAWW cannot confirm them independently and does not support claims or opinions being made online. Richard Yuengling Jr. '66 - Owner and President of D.G. Bourbon Barrel Reserves, a small batch beer. Yuengling and Son, America's Oldest Brewery. Education: Bachelor of Science in marketing, Lehigh University College of Business and Economics. David G. Yuengling had another son, also named David. Their focus right now is on Saturday, and a celebration expected to double the population of Pottsville. I have great memories spending time there rollerskating, pushing my sisters around on hand trucks and just drinking soda and watching people come in and buy beer and chips. He spent 11 years running a beer distributorship peddling Yuengling and its competitors to local bars and stores before buying his father out in 1985. Yuengling, America's oldest brewery, first opened its doors in Pottsville, Pennsylvania in 1829 and survived Prohibition by pivoting to ice cream and near beer. Now, it serves to support a foundation - underneath many layers of family tradition - including the next generation, Dick Yuengling's daughters -- Jennifer, Wendy, Debbie and Sheryl.
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